UFC APEX Events Aren’t Going Away
What you’re about to read I wrote for MyMMANews after the Holm vs. Bueno Silva event. For folks that don’t know, I am one of many who Tweet about events while they happen whether I’m there as credentialed media or not. I like the sport, it’s been hard to watch lately but I still watch.
One thing I learned to understand about the fight business as that it is still business. And the thing I left out of my original piece is the flip side of the coin of doing many events at the APEX is, it drives up demand when they go to other cities for events. We’ve seen that with the ticket prices.
So, add that to the below about why the APEX isn’t going anywhere and enjoy the read:
The UFC opened the APEX in June 2019. It was to hold Contender Series events and improve “the future of fighting” according to UFC President, Dana White when he addressed the media when officially began use of the facility. It is in the UFC’s backyard, in Las Vegas, and it obviously saves the UFC a lot of money to hold events there.
When it first opened, the UFC APEX seemed to be a tool to expand UFC Fight Pass, which it still has but 9 months later a global pandemic halted sports, when trying to move forward protocols were put out, and “fight bubbles” were needed for combat sports. The APEX fit the bill by coincidence, not because of the pandemic and people seem to forget that.
Most recently, UFC Fight Night: Holm vs Bueno Silva was held there, and leading into the event, fans made their feelings known that they don’t understand why APEX events are still happening with the world opening up again. The answer is in the opening paragraph of this piece, it saves the UFC a lot of money.
Back in 2019, White said, “I can do any style of fighting in here. I can switch this place out every three hours and do a different fight we have our own network (UFC Fight Pass) now which is global, we have our own facility now where we can do any style of fighting. We’re getting into all these different businesses. I’ll put kickboxing, jujitsu, boxing, MMA events all will come out of here.”