UFC APEX Events Aren’t Going Away

I wouldn’t be surprised if another one popped up

What you’re about to read I wrote for MyMMANews after the Holm vs. Bueno Silva event. For folks that don’t know, I am one of many who Tweet about events while they happen whether I’m there as credentialed media or not. I like the sport, it’s been hard to watch lately but I still watch.

One thing I learned to understand about the fight business as that it is still business. And the thing I left out of my original piece is the flip side of the coin of doing many events at the APEX is, it drives up demand when they go to other cities for events. We’ve seen that with the ticket prices.

So, add that to the below about why the APEX isn’t going anywhere and enjoy the read:

The UFC opened the APEX in June 2019. It was to hold Contender Series events and improve “the future of fighting” according to UFC President, Dana White when he addressed the media when officially began use of the facility. It is in the UFC’s backyard, in Las Vegas, and it obviously saves the UFC a lot of money to hold events there.

When it first opened, the UFC APEX seemed to be a tool to expand UFC Fight Pass, which it still has but 9 months later a global pandemic halted sports, when trying to move forward protocols were put out, and “fight…