Times Are Changing

Price Hikes, Co-promotion, and Ali Act

First things first. If this edition of the newsletter looks a little different to some of you, it’s because Revue is shutting down. Revue was Twitter’s newsletter writing tool that this thing started on and was easily published there and here on Medium. Oddly enough, I had more non-subscribers on Medium read it than folks subscribing on Revue so their closure is just making the decision to publish here easier.

So, with that out of the way here’s the latest for this week’s letter.

I hope you UFC Stans got money

Yes, you're reading that correctly. The price of UFC pay-per-views is going up again!

That makes this the fourth time the price has gone up since 2019. My understanding is this is a Disney/ESPN decision and not a UFC decision but either way if you keep doing what you’ve been doing you will get what you’ve always gotten. By that I mean, if you only watch the UFC like there isn’t more MMA out there, then, of course, you will be milked for every penny you have.