Member-only story
YouTube and MMA
Give em’ a little taste
Streaming MMA Events is a Great Way to Supplement the Demand
Everyone starts small, right?
MMA has ,and in some circles still fights an uphill battle for growth and acceptance as a sport. Yes, the UFC is now the standard vernacular for the casual fan referring to mixed martial arts but as much as they want it to be the case, it’s a brand not the sport.
So how do you get eyeballs on it when the options to watch are out there, but you’re not sure folks will pay a fee to get into it?
YouTube is looking like a good answer.
Invicta FC held their last two events on YouTube and when we had Bobby Nash on a recent episode of Coast-2-Coast Combat Hour, he told us the upcoming XMMA 4 event on April 2 might be streamed on the promotions YouTube channel. If you watched the latest ONE Championship event (Lights Out), the event lived up to its name with having all but one bout end with a finish.
Speaking of “Lights Out”, Shawne Merriman’s Lights Out Xtreme Fighting went to Fubo Sports Network (which is free and you probably have it and not know it) last year and had some pretty interesting results. If you need more confirmation of that, the PFL added their “Challenger Series” there not long after…
