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MMA Scribbles Content Creator Newsletter — Issue #61
Content creator & journalism can co-exist in combat sports
Paddy Pimblett said earlier this week that Ariel Helwani was “not a journalist anymore, you’re a content creator.”
Which is perfectly fine for a sport that consists of half-naked human beings trying to best each other in martial arts locked in a cage. Granted, there are true journalists in the space and if that’s what you’re looking for you should check out Karim Zidan and Mike Russell for that. They are true journalists that cover combat sports.
That’s not what I do, what I do is pretty much what most folks covering the sport do and that’s trying to tell the stories about these fighters, events, and promotions. There’s nothing world-breaking about it, but it’s interesting to follow fighters on their journeys and help tell their stories.
However, the folks that tell these stories want to do it is up to them and the people that pay them to do it. Some write, some talk, some produce videos and some do it all. It’s all content, even if it’s journalistic content.
My education in doing it has always taught me to tell the story about the subject. A fighter, promoter, organization, whatever the subject is, that’s what I try to do. I don’t insert myself in the story outside of being the one writing it…
